Our story

Booking system made by yoga teachers

Bright open space representing the yoga studios and wellbeing businesses that use reservie

As yoga teachers, studio owners and as a provider of retreats, our quest to find the perfect software to manage our small but growing businesses continued for almost a decade. We knew we needed a system that was simple and affordable for both user and facilitators (us!). Yet we struggled to find anything that fitted this bill. Reluctantly we signed up for a system delivered by a big-name provider of software for the wellbeing industry. But after a year or so grappling with the complexity and ongoing costs, we made a big decision: we would create our own.

And so reservie was born. After roughly a year of development and testing, the system was up and running. It dramatically reduced our administrative burden compared to previous platforms. Staff previously consumed by software troubleshooting could refocus on teaching yoga and business development.

The turning point came unexpectedly. Friends and colleagues requested access to the system for their own operations. Early 2017 brought 'Reservie mark two' with improved interfaces and expanded functionality. Critically, we introduced pay-as-you-go pricing, eliminating upfront fees, long-term contracts, and lock-in commitments.

Passionate, experienced, and dedicated

Our Team

Meet the leaders of our company

Darren Cooper

Co-Founder & CTO

Co-founder of Chelmsford studio Yoga at the Mill and Satvada Retreats with nearly 20 years' yoga and meditation experience. Obtained 200-hour teaching qualification from London Yoga Campus in 2016. Studied with renowned teachers including Jason Crandell, Simon Low and Tara Fraser. Additionally, a qualified software engineer with 20 years' industry experience who architected the reservie system.

Lucia Cockcroft

Co-Founder

Co-founded Yoga At The Mill and Satvada Retreats after a decade in journalism covering business, health and travel. Trained as a yoga teacher following 10 years of practice, earning her first qualification from the Sivananda school in northern California. Studied with leading teachers including Judith Lasater and Jon Kabat-Zinn. Completed postgraduate mindfulness training at Bangor University and yoga nidra teacher training. Qualified Mindfulness in Schools instructor passionate about yoga's transformative potential.

Reservie in numbers

2015

Founded

20+

Years in Yoga

15 mins

Start selling in

∞

No limits on events, appointments or customers

Our values

Everything we do is guided by a simple belief: booking software should make your life easier, not harder.

1
Simplicity first
We built reservie because existing systems were too complex. Every feature is designed to be intuitive and straightforward, so you can focus on teaching.
2
Affordable for everyone
No long-term contracts, no lock-in. Simple, transparent pricing designed to be fair — whether you choose pay-as-you-go or a fixed monthly plan.
3
Built for the wellbeing industry
As yoga teachers and studio owners ourselves, we understand the challenges of running a wellbeing business. That experience shapes every feature and decision.